[6] The Den Hoorn brewery in Leuven opened in 1366, when it was a tavern brewing its own beer for sale under the sign of a hunting horn.

The label also shows medals for excellence awarded to Brouwerij Artois at a number of trade exhibitions in Belgium in the 19th and 20th centuries.

[citation needed] In 1993, Interbrew moved production of Stella Artois into a new, fully automated brewery in Leuven.

In 2004, Interbrew was part of the merger creating InBev, and by 2006, total annual production volume of Stella Artois exceeded one billion litres.

[14] Stella Artois is brewed in Belgium (in the plants at Leuven and Jupille), at Samlesbury and Magor in the United Kingdom, as well as in other countries.

[5][17] For the Hungarian market, Stella Artois is brewed in Bőcs, Hungary, by Borsod Brewery, under licence from InBev.

The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino.

Since 2009, Stella Artois has been suitable for vegans, as isinglass (fish bladder) is no longer used to remove trace amounts of yeast.

[citation needed] At least since the early 21st century, Stella Artois has carried the nickname of the "wife beater" in the United Kingdom, due to a perceived connection between binge drinking involving the brand and domestic violence against women.

In January 2012, the online activities of AB InBev lobbyists, Portland Communications, were exposed in the United Kingdom when Tom Watson, a member of the Labour opposition party said that the company (then owned by Tim Allan, a former advisor to ex-Prime Minister Tony Blair) was trying to remove references to Stella Artois from Wikipedia's "wife beater" disambiguation page and the phrase "wife beater" from this article.