Born in Los Angeles in 1968, Wells grew up in Canada and southern California before moving to San Francisco to study marketing and religion.
[citation needed] Wells started the California-based company[2] Double Happiness Jewelry with her sister, Alisa Rottenberg, in her San Diego home in 2001.
[1] Wells' original vision was to create jewelry similar to that of the Bedouin people of Egypt, with whom she had stayed while visiting the Sinai Desert.
[4] Shortly after its creation, the company won the 2001 Gen Art Fresh Faces in Fashion competition.
[5] In 2010, Wells published The Earring Style Book, a how-to guide about Double Happiness Jewelry's designs.