In September 2011 he began presenting Juice,[3] a thrice-weekly RTÉ entertainment show featuring celebrity interviews, online audience interaction and style spotting.

It aired at 7.30pm on Saint Patrick's Day and was the first RTÉ programme to be made entirely of user-generated content, as well as the first to be broadcast simultaneously online in a joint venture with YouTube.

The show created an enormous amount of buzz[buzzword] with the hashtag #HowToBeIrish trending for 24 hours on Twitter.

[citation needed] In October 2012, Byrne rejoined a newly branded Two Tube; the series finished on television in 2016, but continued online into early 2017 before being axed fully.

In November 2016 RTÉ aired Playing Straight, a documentary fronted by Byrne exploring the topic of homophobia in football and why Premier League stars still do not come out.

Byrne also parodied Lady Gaga's "Bad Romance", calling his own version "Banana Hands".

[citation needed] The show was watched over 4.9 million times[2] and received many awards across Europe including the Prix Circum for cross-media programming in 2009.

[citation needed] In 2009 the show released a three-minute recording of Byrne coughing over samba music into the Irish charts in aid of Reach Out, an online based charity dealing with the awareness of mental health for teenagers.

[citation needed] In March 2009, Byrne was voted the RTÉ Guide's Sexiest Male TV Star.