The brand was formerly used in the UK, Spain, Greece, Poland, Hungary and the Czech Republic as a division of the South African cinema chain, Ster-Kinekor.

The Dublin Liffey Valley Shopping Centre cinema - the first Ster Century to open - was one of the largest in Ireland or the UK, in terms of footfall.

By the end of the year it had operations in Dublin, Ireland; Prague and Brno, Czech Republic; Wrocław and Warsaw, Poland; and Budapest, Hungary.

Development continued in 2000 with further cinemas opened in the UK, Spain, Greece, Slovakia and additional sites in Poland and the Czech Republic.

By mid-2002 Ster Century had sold off its interests in Poland, Greece, Hungary and the Czech Republic to concentrate on its operations in Ireland and the UK.