Sterling was a frontrunner in terms of technology, being the first cinema in India to introduce Dolby sound and Xenon projectors.

[1] In fact, at one time Sterling was the only cinema in South Mumbai to have a late night show.

The robbers beat up cinema staff and locked them in toilets before escaping with cash and valuables.

[2][3] It reopened in May 2007 as Sterling Cineplex for audiences of both Hollywood and Bollywood with films Spider-Man 3 and Yatra.

The renewed theatre had three screens, a food court, THX certification and online booking facilities.