A. Justin Sterling is also founder and president of "International Community Service Day Foundation", also located in California.
[2] MSNBC reported that The Sterling Institute has been described as "John [sic] Bly meets Est".
[5] The main seminar is referred to by participants simply as "the Weekend," and was described in Details Magazine as exhibiting similar traits to "New Age quasi-spiritual movements.
[8] The many rituals that take place symbolize a "rite of passage" from youth to maturity,[2][7] and is a triumphant time of male bonding.
Sterling’s career was temporarily sidetracked for a few years when he was convicted of grand larceny and impersonation..." The article goes on to cite real world examples of what takes place at the cult-like seminars.