Steve Babaeko (born June 1, 1971, Kaduna) is a Nigerian advertising and music executive, public advocate, founder of X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as "one of Nigeria’s fastest growing communication agencies.
He says he founded X3M Ideas with "a pretty small team of about 8 persons" after he turned 40 and "started seeing the world from a totally different perspective.
"[2] The company, which now has a staff of over a hundred people,[9] moved to its purpose-built office complex in Lagos in 2016.
[7] He was also a judge on the 2017 The Loerie Awards[21][22][23][24] Babaeko is involved in a couple of social advocacy activities, including pushing for the recognition of Obangogo Hills, a symbolic cultural and tourist location in Kogi State of Nigeria,[25][26][27] standing over 700 metres high, as a UNESCO World Heritage Site.
[28][29][30] His last name, Babaeko, was given to his grandfather by his great-grandfather to honour a Lagos-based lawyer whose presence in Kabba at an auspicious time helped him win an important court case.