Steve Canal (born January 17, 1980) is an American author, public speaker, branding expert and former basketball player based in New York City.

[6] After basketball, Canal started his professional career as an operational manager at Vital Marketing, New York, in 2003.

[10] The book was published in July with contributions from Daymond John, Barbara Corcoran, Enitan Bereola II, Grammy award winner 2 Chainz and Kenny Smith.

[12][13] Canal is also the founder and CEO at The Brand Executive, a personal development firm based in New York City.

[15][16] Cash is an executive with the NBA's New Orleans Pelicans[17] and played in the Women's National Basketball Association.