Steven Mark Fletcher (born 26 July 1972) is an English retired footballer who played as a forward for AFC Bournemouth, where he holds the club record for appearances and is currently an assistant manager for the Premier League side.

[15][16] He scored his 100th league goal for Bournemouth in a 3–3 draw at Peterborough United on 1 April 2011 and said that helping the club win promotion to the Championship would be a perfect milestone for him.

[19] Having been restricted to brief substitute appearances since resigning as Bradbury's assistant, the manager said that he would consider allowing Fletcher to join another club on loan in January 2012, but insisted he was still part of his plans.

"[23] Fletcher made his debut in a 1–0 win against Bradford City on 31 March,[24] and appeared in five more matches, including two in the starting eleven,[25] as the club secured their future in League Two after a turbulent season.

[26] Following Argyle's 2–2 draw at Morecambe, Fletcher was recalled by Bournemouth caretaker manager Paul Groves ahead of the final league match of the campaign.

[25][27] At the end of the 2012–13 season, Fletcher announced his retirement from playing; with Bournemouth in the Championship he felt the time was right to hang up his boots and seek another role within the club.

[28][29] Shortly after his playing career ended, it was revealed that newly promoted Conference South side Gosport Borough had enquired about Fletcher's availability; however, nothing had come of this move as the club could not afford to sign him.