Steve Sims (born 1966) Was the founder and CEO of the luxury concierge service Bluefish.
[citation needed] Sims grew up in East London and met his wife, Clare, when he was 16 years old.
[3] After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish.
[7] In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.
[10] Sims currently lives in Los Angeles with his wife, Clare, their 3 children, and their dog.