In 1972, Sohmer left the Bureau to establish his own media promotion firm in partnership with The Minneapolis Star and Tribune Company.
[citation needed] For the next five years the New York-based company created slide and film sales presentations for media clients.
Sohmer's promotion launched Dallas, The Dukes of Hazzard, The Incredible Hulk, Alice, and other long-running hits.
[3][4] Sohmer launched hit series including Cheers, Family Ties, The A-Team and Remington Steele.
Sohmer wrote and produced the NBC miniseries Tom Clancy's OP Center (1995) and created the drama series Twice in a Lifetime for PAX TV (1999).