In 2013, Stoute was named "Executive of the Year" by Ad Age, a leading publication for the advertising and marketing industries.

Spokeswomen for the line have included Mary J. Blige,[15] Solange Knowles, Cassie Ventura, Selita Ebanks, Kim Fields, and Jada Pinkett Smith.

[16][17] The company grew and sought partnerships with Disney's The Princess and the Frog via a collection of hair and body products for children and with HSN via an exclusive fragrance launch with Mary J.

[21] In the book, Stoute draws from his background in the music industry and brand marketing to chronicle how hip-hop came to define urban culture as the new embodiment of cool.

[24] Stoute has been a keynote or featured speaker at many events including the International Consumer Electronics Show,[25] the Sundance Film Festival,[26] South by Southwest (SXSW),[27] Fast Company Innovation Uncensored,[28] and AAF's ADMERICA.

[29] He appeared on the main stage at the Cannes Lions International Festival of Creativity with Sean Combs in 2013,[30] and again with Kanye West and Venture Capitalist Ben Horowitz in 2014.