[1][2] Price started the brand as a "side hustle" from her kitchen table in Brooklyn, New York City in the late 1980s.
[3] It initially started as a hobby while she was working full-time in television production, notably on "The Cosby Show" and its spin-off "Here and Now".
[5] In 1993, Price began selling her products through word-of-mouth in her Bedford–Stuyvesant neighborhood of Brooklyn, and at local flea markets and craft fairs,[2][5] building-up a loyal, devoted customer base.
In 2010, HSN partnered with Mary J. Blige and Carol's Daughter for an exclusive, inaugural fragrance called "My Life", which rolled-out with an eau de parfum in a limited edition gold clutch, a shower cream, a body lotion, and an eau de parfum rollerpen.
The brand's chief financial officer, John D. Elmer, stated that most of Carol's Daughter stores had been unprofitable since 2010.