[1] His eponymous brand is sold online and in physical retail stores in New York, Japan and South Korea.
Opening his first New York City retail store and showroom in 1994, the company produced and sold men’s and women’s wear.
[citation needed] By 1999, Alan launched his own line of ready-to-wear standards, including his now-signature "Reverse Seam" button-down, chinos, and cotton dresses in colorful plaids, stripes and chambray.
[5][6][7] On April 29, 2011, Women's Wear Daily reported that Steven Alan had sold a minority share in his company to Fossil, Inc. and Shinola Detroit founder Tom Kartsotis.
The fashion-industry trade journal Women's Wear Daily reported "Steven Alan has become a household name for hip consumers, including actresses Mary-Kate Olsen and Natalie Portman.