[3] The second generation of his family to be in the business, he is credited by AVN as the creative visionary who saw the potential to change the nature of the adult entertainment industry.

[4][5] Hirsch and his original partner, David James, an industry veteran with extensive international experience, were later joined by a third partner, Bill Asher, a Dartmouth College graduate with an MBA from the University of Southern California, who has engineered the company's recent financial success through a series of transactions and alliances.

[8] The faces of Vivid Girls have appeared on billboards in high traffic venues such as Sunset Boulevard[9] and Times Square.

According to Paul Fishbein, founder of AVN, "Nobody in the modern era of the adult industry has been more innovative in mainstreaming their company image than Vivid.

Hirsch expressed confidence that the law, which was passed by 56 percent of voters, would be overturned on the grounds that it violates filmmakers' First Amendment rights, but stated that failing this, Vivid would move production out of Los Angeles County to survive, commenting, "There have been obscenity prosecutions, but this is something on a whole different level.