Hatchell joined the NFF after serving for six years as the commissioner of the Professional Rodeo Cowboys Association (PRCA).
[3] While with the Big 12, he played a key role in negotiating the television contracts and bowl game formula for the conference.
From 1987 to 1993, Hatchell headed the Orange Bowl as its executive director, landing Federal Express (now FedEx) as its title sponsor.
He was director of sports information for Colorado State University from 1976 to 1977 before leaving to become an associate commissioner of the Big Eight Conference, where he served from 1977 to 1983.
The Football Writers Association of America (FWAA) named him as the 2015 recipient of the FWAA Bert McGrane Award for his contributions to the coverage of college football, and the National Association of Collegiate Directors of Athletics (NACDA) presented him a Golden Anniversary Award in 2015, recognizing his impact on NACDA over its first 50 years.