He is a popsicle stick with googly eyes, a jelly bean nose, and a small mouth.

Stickly would often be subject to U-Dip, where viewers pick which substance he is dipped in.

On September 6, 2011, an ad aired announcing that Stick would be returning to television on Friday October 7, 2011 at midnight.

The following week, it was announced via a separate ad that he would host every Friday for the block's version of U-Pick.

On February 8, 2016, TeenNick's block The Splat, had a "U-Pick" week, where Twitter users could ask to play certain shows using the hashtag, #UPickTheSplat.