A sticker is a detailed illustration of a character that represents an emotion or action that is a mix of cartoons and Japanese smiley-like "emojis" sent through instant messaging platforms.
Naver developed the app with the Japanese market in mind, as KakaoTalk was already the dominant mobile messaging service in South Korea.
[6] Startup companies devoted to stickers also emerged, helping produce them on behalf of brands as part of advertising campaigns.
[17] Within a week, there were reports of people issuing inappropriate prompts involving celebrities or copyrighted characters, such as Elmo holding a knife.
Sets may be devoted to specific themes, characters, as well as popular brands and media franchises such as Hello Kitty, Psy, and the Minions of Despicable Me.