The album yielded the popular Top 30 hits, "Still Water (Love)" (#11), which was co-written by Smokey Robinson and their cover of "It's All in the Game" (#24), which featured rare co-leads by Four Tops members Abdul "Duke" Fakir, Renaldo "Obie" Benson and Lawrence Payton singing alongside prominent lead Levi Stubbs.

The album also served as inspiration behind singer Marvin Gaye's What's Going On, the hit title track, which was written by Benson.

With this album the Four Tops staged a major comeback after two years of declining sales and Frank Wilson emerged as a producer to be reckoned with at Motown.

At the same time that Wilson reinvigorated this group he also launched the Supremes sans Diana Ross with Up The Ladder To The Roof.

Going into the 1970s with these two noteworthy successes, Wilson would go on to have hits on Eddie Kendricks (Keep On Truckin' and Boogie Down) as well as The Originals.