It was released as a single in 1967 on the Motown label and reached #14 on the Billboard Hot 100,[1] and was a Top 10 R&B Hit, charting at #10.

The single's B-side was "I'll Turn to Stone"[5] also written by Holland-Dozier-Holland with R. Dean Taylor.

Cash Box called it a "thumping, fast-moving, blues-oriented rocker" that is a "real powerhouse.

"[7] Record World called it "Top notch wailing from the Detroit group.

"[8] The song begins with Levi Stubbs doing a spoken recitation, which gets repeated twice with alterations.