Under the management of Shultz and Shimbo, the company secured distribution with Comcast, Charter, Cox, DirecTV, and other cable, satellite and IP TV operators[1] as well as partnerships with MTV,[3] and the BBC.

[5] In January 2009, in an effort to expand its television offerings, Mag Rack Entertainment (later renamed Interactivation) purchased the company for an undisclosed price.

[1] In a move aimed at divesting itself of assets to focus on health-related content, Interactivation announced it was selling Concert TV to Stingray Digital in August 2010.

After the purchase, Concert TV's headquarters were moved from the U.S. to Stingray's head office in Montreal, Quebec, Canada.

[7][8] Meanwhile, as Concert TV was reaching agreements[9] for carriage and launching on various Canadian television systems, Stingray was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) in September 2011 to launch a 24-hour linear television service called Concert TV, described as "a national, English-language specialty Category B service devoted to current and historical music concerts from a wide variety of music genres and related programming.