Designed by sculptor Gutzon Borglum, the coin features a depiction of Confederate generals Robert E. Lee and Stonewall Jackson on the obverse and the caption: "Memorial to the Valor of the Soldier of the South" on the reverse.
In the early 20th century, proposals were made to carve a large sculpture in memory of General Lee on Stone Mountain, a huge rock outcropping.
The Association sponsored extensive sales efforts for the coin throughout the South, though these were hurt by the firing of Borglum in 1925, which alienated many of his supporters, including the United Daughters of the Confederacy.
A 1928 audit of the fundraising showed excessive expenses and misuse of money, and construction halted the same year; a scaled-down sculpture was eventually completed in 1970.
Also active in the early days of the Stone Mountain proposal was Helen Plane (1829–1925), who had been a belle from Atlanta before the war, and whose husband had given his life at the Battle of Antietam in 1862.
[5] Plane, who was lifetime honorary president of the Georgia organization of the United Daughters of the Confederacy (UDC), asked Borglum to carve the image of General Lee on the mountain.
[8] Samuel H. Venable and his family, owners of the land, agreed to deed it over for a monument, on condition that if the project was not completed in 12 years, title would revert to them.
[6] Plane, in a 1915 letter to Borglum, stated that the original Klan had saved the South from "Negro domination" in the Reconstruction era, and suggested that the design include a small group of Klansmen in robes, seen in the distance, approaching.
Borglum's plans were for a huge sculpture depicting the Confederates, a memorial hall hewn from the granite at the base of the mountain in which artworks and artifacts could be displayed (as well as rolls of honor listing the contributors) and a giant amphitheater nearby.
[7] The work was expensive and by November 1923, the Association decided to advocate for a commemorative coin which it could buy from the government at face value and sell at a premium as a fundraiser.
[14] He wrote to the powerful Republican Massachusetts senator, Henry Cabot Lodge, urging him to support legislation for a Stone Mountain commemorative coin; the appeal apparently worked, as late in 1923 the committee chairmen having jurisdiction over coinage, Reed Smoot in the Senate and Louis Thomas McFadden in the House of Representatives, introduced legislation for a Stone Mountain Memorial half dollar.
With the threat of sectional opposition if the coin only honored the South, the bill's sponsors included language making the new half dollar also in memory of the recently deceased Harding (an Ohioan), during whose presidency the renewed work had begun.
[15][16] The bill authorizing the coin read: Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, That in commemoration of the commencement on June 18, 1923, of the work of carving on Stone Mountain, in the State of Georgia, a monument to the valor of the soldiers of the South, which was the inspiration of their sons and daughters and grandsons and granddaughters in the Spanish-American and World Wars, and in memory of Warren G. Harding, President of the United States of America, in whose administration the work was begun ...[17] Borglum was busy between the passage of the bill and the end of May 1924, first working on the Children's Founders Roll medal, and then the half dollar.
[18] Unlike the issued coin, Borglum's models showed the front part of Davis's horse, although the Confederate president is unseen, and marching soldiers appear in the background.
Although both Lee and Jackson were respected in the North, Davis would not have been acceptable on a federal coin, and he was omitted, although he appears on the Children's Founders Roll medal which Borglum adapted for the obverse of the half dollar.
He believed that Borglum's original design, before its rejection by the Commission of Fine Arts, was superior, as it included a sense of motion through the depiction of marching soldiers in the background, balanced by the inclusion of the head of Davis's horse, though the Confederate president himself is unseen.
[22] The first 1,000 Stone Mountain Memorial half dollars were struck on a medal press at the Philadelphia Mint on January 21, 1925, the 101st anniversary of General Jackson's birth; Borglum and officials of the Association were present.
[22] Except for the first thousand, for which Randolph paid in gold, the pieces were sent to the Federal Reserve Bank in Atlanta, which advanced the funds to purchase them from the government.
Technical problems over the medal and the work on the mountain caused tensions, and political differences between Borglum, a Republican, and Randolph, an active Democrat, led to poor relations between the two.
[33] Both Borglum and the Association accused each other of graft; the sculptor proposed that he form a syndicate to purchase the half dollars from the Mint and sell them with the profits to be applied directly to construction costs.
[33] Borglum was addressing the ladies of the Atlanta chapter of the UDC when his assistant, Jesse Tucker, burst in and hurried him out the door with a minimum of explanation, only moments before a sheriff's deputy arrived to serve the warrant.
[40] Despite the dispute with Borglum, the Association proceeded to market the half dollars; it hired New York publicist Harvey Hill to run the campaign.
[44] Although volunteer enthusiasm was essential to the Association's plans in the Harvest Campaign, it did not rely on it at the higher levels; the state chairs were compensated, both by salary and commission.
Gibbes, clerk of the South Carolina House of Representatives, was hired as that state's executive director; he undertook to sell 100,000 coins and received just under $3,500 in salary and commissions, all paid in 1926.
Local volunteers organized Chamber of Commerce luncheons to sell coins throughout the South; chapters of the UDC purchased pieces to present to surviving Civil War veterans.
Gibbes reported that the counterstamped pieces sent to South Carolina sold for an average of $23, ranging from $10 to $110, and recommended that the auctions be preceded with the account of the sale of one in Bradenton, Florida, for $1,300.
One exception to the drop in sales was a drive in New York under the sponsorship of Mayor Jimmy Walker, which succeeded in selling 250,000 coins in 1926, though at the original price of one dollar.
[60][61] The Atlanta chapter of the UDC in 1927 published a brochure accusing the Association of wrongfully firing Borglum and wasting between a quarter and a half million dollars.
With funds drying up, the Association stopped work on Stone Mountain on May 31, 1928, and when negotiations failed, the Venable family successfully sued to regain the property.
[5] In 1930, Secretary Mellon reported that although no Stone Mountain Memorial half dollars were held by the Mint, it was his understanding that large quantities of the piece were in the possession of banks.