Stop it. Get some help.

is an internet meme taken from a 1987 anti-drug public service announcement (PSA) presented by American basketballer Michael Jordan in collaboration with the fast food corporation McDonald's.

The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals.

[1] Popularizing the sport to outsiders, he secured various sponsorship deals, including one with Nike to promote the Air Jordan brand of basketball shoes, released in 1985.

[1] Around the same time, the American fast-food restaurant chain McDonald's had over 7,500 outlets worldwide by 1984,[2] and was promoting the message of "Just Say No" in the United States in order to increase sales.

[3][4] "Just Say No" was an American mass advertising campaign in the 1980s supported by the United States federal government and several companies which promoted awareness of the harms of drug abuse to children.