WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids.
It is unusual for being communicated primarily by emoji on billboards and other public media,[1][2][3] in an attempt to get the attention of teens and tweens.
[4] American ad agency Hill Holliday created the campaign.
[5] The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category.
[6][7]