As a result, it required a large amount of advertising in the 1930s to increase usage, supported by the Stork sponsored Radio Lyons featuring the band of Carroll Gibbons.
It was with the onset of World War II and rationing of butter that sales began to rise, in part driven by the Stork Cookery Service.
During the war, a lorry carrying Stork margarine overturned on the A531 road in Madeley, Staffordshire, resulting in people coming to try to salvage its load.
After rationing ended in the UK in 1954, the brand was relaunched, supported by the "Art of Home Cooking" promotion,[3] with the first Stork television adverts being shown in 1955.
Stork soft was introduced in the 1970s, with entertainers Bruce Forsyth and later Leslie Crowther, fronting taste test-based television adverts.