Each magazine contained a selection of children's stories, some traditional folk tales like "Anansi the Spiderman", some children's tales such as Gobbolino, the Witch's Cat, and some contemporary works written especially for the series, like "Timbertwig".
The stories were accompanied by lavish colour artwork, and inside each issue was an offer to purchase custom made binders for the magazine as well as cases to hold the tapes.
What set Story Teller apart from other partworks was the stories were read by professional actors and celebrities of the time, including Richard Briers, Tim Curry, Sheila Hancock, Derek Jacobi, and Nigel Lambert.
Two distinguishing features of the audio cassettes were the "Story Teller" jingle that introduced and ended each tape and the characteristic "ping" that sounded when the time came to turn the pages to encourage children to read along.
The "Story Teller" jingle is an existing track called "Children's Carnival" by Ted Atking and Alain Feanch.
However, in New Zealand, a smaller box was provided, made out of cardboard wrapped in a red plastic with small domes at the corners joining it all together and a piece of Velcro for the flap on the top).
The original text and illustrations were used, except for the story "The Frog Prince", which featured new artwork (for no apparent reason).
The partwork is now regarded as highly collectible, and issues can still be found today in secondhand and charity shops, but finding a complete set can be very difficult.