The game and studio were acquired by cryptocurrency exchange FTX in March 2022 to develop non-fungible token integrations, a move that faced player backlash.

[1] Players' boards contained up to seven characters, and one of the primary difference between Storybook Brawl and previous card-based auto battlers was that cards were played on two lines instead of just one.

[2] The studio Good Luck Games was founded in Olympia, Washington by former Magic: The Gathering professional players Matthew Place, Josh Utter-Leyton, Matt Nass and Brandon Nelson.

[1] Some other members were Rubén Luna de San Macario as VFX artist, Johnathon Conbere and César Romero Albertos as programmers and Antonio Vargas as QA.

It was favorably compared to Hearthstone Battlegrounds by Screen Rant, stating that its two rows, greater depth, and wider variety of mechanics led to more replayability.