Mr. Strassner then extended the user of the software and made it into a complete editing controller for VTRs, audio and video switchers and special effect devices.
There were several companies using a keyboard-oriented editing system at the time, including CMX [5] and Grass Valley.
This brought the cost of the system way down, and afforded multiple use options for the editing computer, as it was not longer proprietary and was easily upgraded.
In 1995, that Strassner sold the company to a San Jose-based company - Videomedia, Inc., makers of the "V-LAN" hardware he used to physically control video tape machines (VTRs), video and audio switchers and special effects devices.
At the time Strassner wrote the software, he was a working editor in Hollywood for shows like Entertainment Tonight and Real People, and companies like Paramount Pictures, CBS, NBC and Smith-Hemion.