One theory suggests that Russian immigrants in Areguá introduced strawberries and that its first farmers were headed by Emil Litvinenko and Alexander Yakovlev.

Italian immigrants also participated, the most notable case being Pedro Comelli who prepared homemade strawberry jams.

[2] Another theory states that the farming of strawberries in Paraguay started in Estanzuela with Manuel Quintana, an Argentinian immigrant of Spanish descent.

The event is usually organized by producers' committees with support from the municipal government and attended by the mayor and members of the council.

Smaller-scale expos in cities other than Areguá have been recorded in Asunción, Yaguarón, Ciudad del Este and San Pedro.