Strellson

In 2003 Strellson gained prominence when they launched a limited edition of their so-called Swiss Cross jackets that were made from old military blankets.

In 2005 the Swiss Cross sportswear label was released and the firms of Strellson AG and Windsor GmbH emerged as one company under the Holy Fashion Group umbrella.

In 2008, German member of parliament Cem Özdemir, dubbed "Germany's best-dressed politician" by Men's Health magazine, participated as a model in a Strellson advertising campaign.

[5] A hooded jacket made by Strellson caused headlines in the British press in 2008 because it included a Swiss Army-style knife attached by a chain in a pocket.

In 2013 and 2014 new stores were opened in Munich, Cologne, Frankfurt, Shanghai, Minsk, Hong Kong, Gdansk and Mexico City.

[3] Under CEO Reiner Pichler, Strellson was acclaimed by the German business press for its two-figure annual growth during the first ten years of the brand's existence.