[3] Working with house music artists from the beginning, during the nineties the label had a string of hit releases by Roger Sanchez, Todd Terry, Masters at Work, Josh Wink, Armand Van Helden and Kenny Dope, amongst others.
[3] By the end of the decade Strictly Rhythm's influence and notoriety began to fade, finally folding in 2002.
[4] Strictly Rhythm relaunched in 2007 after a five-year break, following a venture with Warner Music.
The label made a number of its recordings available for digital download and signed new productions from Quentin Harris, Osunlade, Chocolate Puma, Dennis Ferrer, Dirty South and Bob Sinclar.
In October 2015, BMG purchased the Strictly Rhythm publishing catalogue outright.