[1] Launched on 12 September 2009,[2][3] the scheme is an initiative of the local Transition Towns group.
[4] On the day of the launch, local currency with a face value of over 1,000 Stroud pounds was sold.
Some local businesses complained about the hassle and said customers still supported them but preferred to use sterling.
All feature Philippa Threlfall's 1972 mural "Buildings of Stroud" and a Fuller's teasel (Dipsacus sativus) on the front, and various images of local significance (including local celebrities, landscapes, flora and fauna) on the back.
[11] Designs are printed in bright colours on watermarked security paper.