Sture Eskilsson

There, he was commissioned to set up a new strategy in order to create a counterweight against the increasing influence of the New Left movement.

In 1970, Eskilsson was appointed as Director of Information for SAF, and the following year, he outlined his strategic thoughts in an internal memo on what needed to be done in order to influence the public opinion and create a stronger support for free market capitalism, enterprise and individual liberty.

Eskilsson proposed a serious, long-term work focusing on ideological and philosophical debate.

A result of this new strategy was the creation of the think tank Timbro in 1978, where Eskilsson served as chairman from its founding until 1998.

In 2003, Eskilsson was one of the founding members of the organization Medborgare mot EMU ("Citizens Against the EMU"), which campaigned against Swedish adoption of the euro in the 2003 referendum.