Hurricane Ivan delivered a small setback to the operation when it hit the Island on September 11, 2004.

In June 2006, dms Broadcasting acquired the variety hits station Style 96.5 and on July 1, 2006 flipped the format to rock music, launching 96.5 CayRock with 10,000 songs in a row and awarding a large cash prize when the 10,000th song was played.

- the best of rock music from all over the globe, including the popular hits of today and the classics of yesterday.

Cayrock's core artists include: Foo Fighters, Led Zeppelin, Green Day, Aerosmith, Collective Soul, Guns N' Roses, AC/DC, Metallica, Pearl Jam, Nickelback, The Rolling Stones, The Tragically Hip, Powderfinger, and U2.

The station also features live broadcasts at nightclubs, businesses, and charity events throughout Grand Cayman.