In 1964, it was bought by the company Stylo and, under the Barratts brand name, expanded to over 400 stores at its height, before foreign competition in the 1990s reduced its market share.

[1] The Barratts brand entered a new era of prosperity in the 1920s with the publication of luxurious promotional catalogues, including specially commissioned artwork and decorative pages.

The 1923 catalogue featured an endorsement by the famed couturier Lady Duff Gordon, who also contributed an illustrated introduction to the women's section of this edition.

[8] In December 2011, BPL called in administrators Deloitte, who immediately closed 100 stores and 359 concessions, resulting in 2,500 job losses.

In October 2013, it was reported that the business was suffering a cash flow crisis as it struggled to purchase new stock in the run-up to Christmas.

With a wider span throughout the late 1960s and 1970s, the Stylo Matchmakers brand was more commonly worn in football, including by Pelé,[16] and Northern Irish striker George Best.

[17] In May 2017 the Stylo Matchmakers brand was registered globally and returned by British entrepreneur and sports agent Scott Michaels.