Syndicate Sub Rosa (previously Sub Rosa) is a strategy and empathic design studio based in New York City.

[1] The name sub rosa is Latin for "under the rose" referring to conversations being held in secret.

Some of Sub Rosa's most notable work includes the White House's 2016 Every Kid in a Park campaign,[3][4] brand strategy and website design for Tiger Woods,[5][6] and campaigns for Pantone.

[8] Since 2017, Sub Rosa has been owned by MTM Choice, an independent global network of specialist dynamic brand activation agencies.

MTM's founder and CEO, Alexei Orlov, has been accused of discriminatory behavior in previous roles, and was reported by employees to have behaved inappropriately during his business dealings with Syndicate Sub Rosa, including repeated use of a racial slur on a Zoom call with colleagues in 2020.