Branding agency

They trust that these qualities operate in a transferable way, and, will generate desirable campaign outcomes' (Journal of marketing management, volume 15 1999).

Examples of celebrities that act as ambassadors for obtaining "likes" for Coca-Cola and L'Oreal are Selena Gomez and Cheryl Cole.

The evolving economy with increasingly competitive markets is creating a greater stress on developing brands that aim at being widely recognized by the public.

[5] Despite having headed Interbrand's list of the 100 most valuable brands for 13 consecutive years, Coca-Cola has now been replaced by Apple, whose surge to the top highlights the dominance of technology today.

[6] This data stresses another key element that must be addressed by branding agencies: the value of innovation and the need to exploit trends.

With branding becoming an increasingly vital element to a firm's success, many organizations believe it is in their best interest to seek external support.