The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States.

In 2001, Isuzu sold its stake in the plant to FHI for $1 due to flagging sales and it was renamed Subaru of Indiana Automotive, Inc. SIA has been designated a backyard wildlife Habitat by the National Wildlife Federation, and has achieved a zero-landfill production designation.

SOA also utilizes SIA's two mile test track and off-road course for dealer incentive programs and training.

As all-wheel drive was becoming standard on all Subaru models, when looking for people willing to pay a premium for all-wheel drive, four possible core groups were identified, who at the time were responsible for half of Subaru's US sales: teachers and educators, health-care professionals, IT professionals, and outdoorsy types.

A fifth group was found - single women living in places like Northampton, Massachusetts and Portland, Oregon, well known meccas of LGBT community.

Subaru supplies a factory-backed team for Rally America, and has won the driver's title in five of the seasons.