In 1995 the two began performing in Israeli clubs geared toward a hip-hop audience, wearing baggy clothes and gold chains.

Through lyrics and concerts, Subliminal and his rap group aim to inspire and encourage a new generation to stand as a unified Israeli nation.

At many of his concerts, Subliminal begins by calling to the audience, "Who is proud to be a Zionist in the state of Israel, put your hands in the air!

"[5] Subliminal can be seen at many of his concerts wearing American hip hop clothing and a large Star of David chain necklace.

Journalist Joshua Mitnick writes that with Subliminal's patriotic, 2002 chart-topping album "Ha’or v’Ha’tzel" (The Light and the Shadow), He transformed the Star of David into a fashion statement and helped integrate the music of urban America into the fold of Israeli pop… For Subliminal, the music has generated tens of thousands of record sales.

Hip-hop, a quintessentially American art form, is helping bolster national morale in a country bruised by… years of fighting between Israelis and Palestinians.