The label was founded in Montreal, Quebec, Canada in 2012 by Justin Lee and has developed a reputation for signing progressive and underground artists.

[1][2] Subliminal Groove Records was founded by Justin Lee in 2012 shortly after his graduation from McGill University and while on tour with Stormwalker, Ascariasis, and The Afterimage.

The label's name was inspired by the sounds Lee hoped to promote, which he has summarized as progressive metal with some djent tones.

From its formation, Subliminal Groove Records searched for distinctive underground metal bands to support.

The first artists the label signed were The Room Colored Charlatan, Stormwalker, and Ascariasis, followed by Foreboding Ether, The Engineered, and Ovid's Withering.