Suburbia is a Mexican chain of department stores now part of the El Puerto de Liverpool group and founded in 1970 in Mexico City.
Its main activity consists of the sale of clothing, appliances, electronics and cell phones aimed at the middle and lower economic classes.
The final closure of the operation (purchase) was carried out on March 10, 2017, when the Federal Economic Competition Commission authorized the sale.
After the administration of the Grupo Liverpool in 2019, Suburbia began to enter into recently created Mexican fashion malls (such as Paseo Querétaro,[6] Parque Puebla, Galerías Santa Anita from Guadalajara, Jalisco,[7] Parque Las Antenas from Mexico City, Ámbar Fashion Mall of Túxtla Gutiérrez, Sentura Zamora of Michoacan, Alaïa Guanajuato of the Guanajuato capital,[8] Paseo Monclova of Coahuila (known as El Coloso de Coahuila),[9] Galerías La Paz of Baja California Sur, Power Center Tecámac in México City and Galerías San Juan del Río, among others), which Suburbia acts as a sub-anchor of fashion malls.
Likewise, Suburbia is also usually located in fashion malls and / or lifestyle centers, in which it acts as a sub-anchor store for them.
Basically, it is a departmental outlet store, whose socioeconomic market, mainly, is the D, in which it handles clothing, footwear, perfumery, accessories, cell phone products in which they are subject to discounts and much more attractive prices than in traditional Suburbia stores in season of sales and offers.
Suburbia offers a wide selection of products but mainly its own brands such as Weekend, Non-Stop, Contempo, La Mode, Metropolis and Gianfranco Dunna focused on the population of the income levels C and D+, as defined using INEGI criteria, where A is the most affluent group.