Salinas y Rocha (acronym: SYR) was a chain of Mexican department stores primarily selling appliances.
A few years later, the firm began its first expansion plan with the manufacturing of mattresses, and some time later, it implemented a new formula in the country: sales on credit: allowing customers to pay for the merchandise in installments.
Salinas y Rocha and later the Elektra chain that emerged from it, become well-known most of all for their easy payment terms, thus allowing the working and lower-middle classes of Mexico to acquire home appliances.
[2][1] Although on separate paths, both chains remained firm in their decision to continue with the same store format, so that for decades, Salinas y Rocha and Elektra went from being quite literally family, to being competitors.
However, the Salinas group had owned 11 department stores, and Elektra sold these and some other assets back to El Puerto de Liverpool the next month (April 1999).