It was released on September 1, 2017 as the lead single from Montana's fifth studio album La Movida (2019).
The song was a great success, reaching number one in Panama, as well as the top-ten in Argentina, Costa Rica, Guatemala, Spain and Uruguay.
In Panama, "Suena el Dembow" debuted at number one on the chart dated September 4, 2017, earning both Montana and Yatra their first number-one single in Panama.
The song also made Montana the first Panamanian act to debut at number one in his home country.
A remix version of the song, featuring Puerto Rican duo Alexis & Fido, was released on March 16, 2018.