They were founded by vocalist and lyricist Jessica Mayers, bassist Heidi Fisk, drummer James Cuthbert and guitarist Claire Simson.
[4] Reading-based club promoter and music executive Sid Siddle had started a zine called Abuse and then an eponymous record label.
[6] Samantha Fox attended one gig,[6] while Metal Hammer's review of a November 2000 performance at the Pack Horse in Manchester described the scene:[10] "This tiny pub rammed to the rafters with more A&R men than you can shake a suitably large stick at... must be time for SugarComa then!
After fighting their way through the veritable sea of industry types to get to the stage, the diminutive London-based foursome let rip with their awesome brand of post-grunge nu metal.
They impressed My Ruin's volatile singer Tairrie B and moved up the billing when original main support act Snake River Conspiracy pulled out.
[1] In spring 2001 they signed with the Music For Nations label and set to work on another EP, What Goes Around, with Colin Richardson, an experienced heavy metal producer.
"[15] The band were unhappy when label executives interfered with their creative process, rejecting some songs outright and seeking to impose a more "commercial" sound on others.
[16] The band also expressed irritation at the label's promotional efforts on their behalf, which included being sent to appear on BBC children's television programme "The Saturday Show".
[16] Fisk lamented: "We felt a bit uncool as the musicians we looked up to and aspired to be like were not the types to be found on Saturday morning TV.
[13] The Britney Spears cover version was conceived as a joke during early rehearsal sessions and had been successfully deployed as an encore when the band lacked enough material of their own.
"[15] The "(You Drive Me) Crazy" cover was not universally derided – The Manchester Evening News called it a "top rock version"[17] – but it cost the band credibility within the heavy metal subculture and alienated their core audience.
[24] In May 2003 it was reported that the band had recorded a batch of demos for their second album, which was three quarters complete and provisionally scheduled for release on Music For Nations in early 2004.
[6] When The End Records label obtained the rights to rerelease 50 titles from then-defunct Music For Nations' back catalogue in December 2011, Becoming Something Else was included in the deal.
[6] In July 2013 a band statement carried by Rock Sound announced one-off reunion concert at The Garage, London in October 2013.
[16] In April 2015 Mayers was running a human resources department, Simson was a digital project manager working in mobile app development and Fisk was a train driver on the London Underground.
[4] A November 2000 article in Total Guitar noted the band's rejection of Kittie comparisons and instead declared Sepultura and Babes in Toyland to be primary influences.
[4] In a review of an early gig at The Water Rats, NME magazine likened Mayers to Saffron from Republica and praised her as a: "truly mercurial frontwoman".