[1][2][3] Initially, SugarInstant's services were limited to flat-rate membership-based DVD-by-mail, but since its creation in 2002, the company has developed websites in several different areas of the adult industry.

[4][5] The company is based in Santa Ana, CA with multiple shipping centers across the United States.

[10] In 2006, Tori Spelling said that she was a fan of SugarDVD, saying, "My husband Dean McDermott and I also belong to this service that's like a porn Netflix called SugarDVD.com.

[11][12] Jax, CEO of SugarDVD responded to Tori's statement with the gift of "Free porn for life."

Since Spelling in 2006, SugarDVD has gifted several other celebrities with “A lifetime of Free Porn.” Among the celebrities who publicly accepted the offer are, Flavor Flav,[13][14] Adam Carolla,[15] Shock G of Digital Underground, and Don Magic Juan In July 2008 a clip featuring Verne Troyer and his former girlfriend Ranae Shrider in various sex acts, was leaked to the press without Troyer's consent.