For many years they were made by the Quaker Oats Company, but in 2006 they were sold to Big Bear t/a Honey Monster Foods, based in Leicester.

[4] In 2016, food manufacturer Brecks Company based near Selby, North Yorkshire took over production of Honey Monster Puffs under licence.

[7] The advert focused around a nutritional message which was illustrated by the parent and child relationship of actor Henry McGee and the Honey Monster.

The child or children would then transform into the Honey Monster (normally bursting out of their clothes) and collecting the box of Sugar Puffs while the scene descended rapidly into chaos.

An advertisement showing the Honey Monster onstage with Boyzone at Wembley Arena aired in 1996, and was voted #17 in ITV's Best TV Ads Ever 2 list[citation needed] in 2006, sharing the position with the original 1976 advert.

The spot featured Honey Monster and his housemate sitting at their breakfast table, singing a nonsense song about Sugar Puffs, in the scat style.

The advert was criticised by Julian Barratt and Noel Fielding of the comedy duo The Mighty Boosh, who considered it to be a plagiarism of the "crimping" songs in their television series.

As the punchline Honey Monster silences his colleagues by singing a song in falsetto (not his trademark deep voice) exhorting people not to buy advertised products but to give their money to Comic Relief instead.

[citation needed] In January 2013, John Wright in a blog for The Guardian newspaper made what he described as "a perfect breakfast beer" by using a block of stuck-together Sugar Puffs as one of its main ingredients.