[4] Finally, it was changed to "Golden Crisp" (during a time when many cereals dropped the word "Sugar" from their names) in the American market.

"[6] Advertisements in the 1950s positioned this sugar cereal as being appropriate to eat for breakfast, as a snack, or as candy, similar to candy-coated popcorn products like Cracker Jack.

Sugar Bear's voice, provided by Gerry Matthews for forty years, was in the style of a suave crooner like Bing Crosby or Dean Martin.

The focus of advertising shifted from targeting children to including parents, by downplaying the sweet taste (and associated sugar content).

Shannon, who became tired of seeing so many cavities in his patients' mouths, bought hundreds of different kinds of sugary breakfast cereals and analyzed the contents of each in a lab.