[2] The two began working in 2006 as part of "Flix" website run by Tapuz, later creating television productions and beginning a YouTube channel for comedy sketches and web series.

It achieved online virality and global success, especially when YouTube's older algorithm was fixated on the Ahmed kills Justin Beiber video.

Following the refusal, the content was aired anyways, and the Israel National Council for the Child criticized the creators, claiming that the series was inappropriate for its intended demographic and featured themes of pedophilia that shouldn't be shown to children, and filed a complaint to the police.

After the end of production for Ahmed and Salim, the duo began a YouTube channel for publishing both web series and one-off comedic sketches.

[7] On August 22, 2013, Sugar Zaza released "Director Zero", in which a character named Zero (portrayed by Trager) was introduced as a satire on the Ugly Israeli [he] stereotype (the word zero is used in Hebrew as a synonym for loser).

[12] They began changing the tone of their channel, transitioning from edgier, satirical jokes to a more family-friendly soft and absurdist style of humor, to the dismay of many of their longtime viewers.