He regularly appears on Indian television and is on the board of multiple companies, including Prasar Bharati India and United Breweries.
[1] He is a former managing director and chief executive officer of Britannia Industries, an Indian food corporation.
He joined Britannia in December 1974 and was the company's managing director for over a decade.
[2] After his exit from Britannia, Alagh founded a consulting firm, SKA Advisors, which advises clients on marketing strategies.
His son-in-law, Sameer Nair (m. Sawari Alagh) is a senior media executive and CEO of Applause Entertainment.