It broadcasts to the Greater London area on 963/972 AM, nationally on DAB through the Sound Digital multiplex, and via the internet.

[3][4][5] In 1989, owned by Avtar Lit, it was awarded a license and officially launched on 5 November 1989 becoming the first 24-hour radio station in the UK specifically for the Asian demographic.

In 1992, the station acquired Sunrise House in Southall which was officially opened on 21 January 1993 by Peter Baldwin Chief Executive of the Radio Authority.

In 2016 Sunrise Radio Moved to new purpose built Studio and office in Hounslow, this is also the company's Headquarters.

In 2004 Sunrise Radio launched the Asian Lifestyle Show at London's Olympia attracting over 40,000 people.